Editorials

THE AIRBUS A380 IS (NOT) A DUD

The media campaign is doing the rounds again: 'THE AIRBUS A380 IS A DUD.'

In reality, for a world where the price of oil is back up to $135 a barrel (and above), slots at Heathrow are limited to only two runways, and Pilots are hard to come-by; the A380 is a winner. Provided your marketing department can fill the planes. For the only airline who can do that, if the upstairs is full, everything downstairs is profit, and vice-versa.
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