Editorials

RUPERT MURDOCH NEED NOT WORRY

17/11/09 15:06 Filed in: News
He is worried about the demise of newspapers and the proliferation of free online content.

But he need not worry.

 Just change people’s perceptions and market the product differently.

I have never been able to get the daily newspaper delivered. As a single pilot living month to month with flight rosters for over twenty years, I could never guarantee to be home to extract that daily paper out of the letterbox.

And why would you anyway?

 The move to cheaper paper which curls after one person has had a read, and rolled-up glad wrap covered editions being the order of the day for home deliveries ... the daily paper IS no longer palatable.

 So how is that I spend more on newspapers than ever before?

 I use www.newsstand.com to have my daily copy of The Australian delivered directly to my computer. It’s the exact same copy that you buy at the shop, but much better.

 With a large HP swivel screen in portrait mode, which is as large as a page of The Oz, I can zoom in on any ad or article and have a great newspaper experience.

Plus I can do a keyword search of all my past editions.

 My www.pressdisplay.com subscription is extra. Similar to newsstand, it has just about every newspaper in the world, delivered in the same way.

 I read more newspapers than ever before, and spend more money on my subscriptions than the families who only get one paper a day.

So there it is, Mr.Murdoch, tell the world about these two products, charge your normal fees, and save the planet at the same time by reducing newsprint usage.


17th November 2009

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